Amazon Terminates Brand Program Stranding Chinese Sellers

Amazon Terminates Brand Program Stranding Chinese Sellers

Amazon abruptly announced the termination of its Authorized Brand program for third-party sellers, impacting thousands of Chinese vendors and leaving them with hundreds of millions in inventory facing clearance pressure. Sellers invested significant resources in qualification processes, but now face inventory pile-ups and decreased traffic due to the program's cancellation. Sellers are appealing to Amazon to retain sales links, grant advertising permissions, and extend the sales period to seek reasonable solutions and mitigate losses from the sudden program closure.

01/04/2026 Logistics Industry Insights
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Amazon Hires for Holidays As Sellers Voice Concerns

Amazon Hires for Holidays As Sellers Voice Concerns

Amazon is gearing up for the year-end peak season with aggressive hiring and adjusted return policies, signaling confidence in sales growth. However, sellers face challenges from increased returns and 'free riders'. Prime Day 2.0 presents an opportunity for inventory clearance. Sellers need to employ flexible discount strategies, refine advertising marketing, and implement robust risk management to succeed in the competitive marketplace. Success requires agility and proactive planning to navigate the complexities of the peak season and maximize potential profits.

01/04/2026 Logistics Industry Insights
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Amazon Ad Delays Disrupt Seller Budgets

Amazon Ad Delays Disrupt Seller Budgets

During the year-end promotion, Amazon advertising data delays have caused widespread concern among sellers. Sellers suspect Amazon is using data delays to induce budget increases, making platform responsibility and response strategies a focal point. This article delves into the causes, impact, and solutions for data delays, urging Amazon to take responsibility and work with sellers to build a healthy ecosystem. The analysis explores the potential for manipulation and offers practical advice for mitigating the risks associated with delayed data reporting.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Eye Tenfold Black Friday Sales Growth

Amazon Sellers Eye Tenfold Black Friday Sales Growth

This article provides a comprehensive strategy guide for Amazon sellers preparing for Black Friday. It covers key aspects such as inventory management, promotional rules, trending product selection, listing optimization, PPC advertising, winning the Buy Box, emphasizing feedback and reviews, and Q4 preparation. The aim is to help sellers seize the Black Friday opportunity and achieve tenfold sales growth. By implementing these strategies, sellers can maximize their visibility, attract more customers, and ultimately boost their revenue during this crucial shopping event.

12/31/2025 Logistics Industry Insights
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Facebook Ad Glitch Drains Marketers Budgets

Facebook Ad Glitch Drains Marketers Budgets

A significant bug in the Facebook Ads system recently caused widespread ad overspending and CPM spikes. Meta has resolved the issue and pledged compensation. This incident highlights the inherent risks of advertising platforms, reminding advertisers to strengthen risk awareness, diversify channels, and continuously learn to adapt to platform changes and ensure effective ad campaigns. Advertisers should monitor budgets closely and be prepared for unexpected fluctuations in performance due to potential system errors. Proactive risk management is crucial for mitigating financial losses.

12/29/2025 Logistics Industry Insights
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Amazon Advertisers Optimize Timebased Bidding for Growth

Amazon Advertisers Optimize Timebased Bidding for Growth

Time-of-day bidding in Amazon Advertising isn't a panacea; improper implementation can decrease visibility. This article delves into the appropriate scenarios and operational methods for time-of-day bidding, guiding sellers from beginner to advanced techniques. It helps avoid common pitfalls and leverages data analysis and keyword positioning to achieve precise ad budget optimization and maximize performance. Learn how to effectively use time-of-day bidding to improve your campaign efficiency and ROI by understanding its nuances and strategic applications.

12/29/2025 Logistics Industry Insights
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Amazon Unveils Pricing Ad and Review Tactics for Product Success

Amazon Unveils Pricing Ad and Review Tactics for Product Success

This article delves into four key factors for successful Amazon new product launches: product differentiation, pricing strategy, advertising tactics, and new product reviews. Addressing the challenge of acquiring reviews for small and medium-sized sellers, it proposes leveraging the European or Canadian Vine program to accelerate review accumulation and then synchronizing them to the US marketplace. The article emphasizes that product quality is fundamental and that combining it with precise strategies can significantly increase the success rate of new product promotions.

12/29/2025 Logistics Encyclopedia
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Baidus Shared Budget Feature Poses Risks Rewards for Advertisers

Baidus Shared Budget Feature Poses Risks Rewards for Advertisers

Baidu SEM has launched a shared budget feature, allowing multiple campaigns to share a single budget, aiming to optimize allocation and improve performance. This article delves into its value, applicable scenarios, and potential risks, providing a practical operational guide to help advertisers make rational decisions and enhance advertising effectiveness. Shared budget is a double-edged sword; when used well, it's a powerful tool, but when used poorly, it can backfire. Understanding its nuances is crucial for successful implementation and maximizing ROI.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Turn to Offplatform Strategies for Growth

Amazon Sellers Turn to Offplatform Strategies for Growth

This article delves into the traffic challenges of launching new products on Amazon and proposes a cost-effective solution: leveraging off-Amazon traffic. It details the advantages, suitable scenarios, advertising models, timing considerations, and cost calculation methods for off-Amazon promotion. Emphasizing the importance of conversion rates, the article shares practical tips aimed at helping sellers efficiently create successful product listings and achieve bestseller status. The focus is on strategically driving external traffic to boost visibility and sales for new Amazon products.

12/30/2025 Logistics Industry Insights
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Linkedin Expands Role Beyond Recruitment for Global Professionals

Linkedin Expands Role Beyond Recruitment for Global Professionals

LinkedIn is not only the world's largest professional networking platform but also a powerful tool for foreign trade B2B companies to expand their overseas business. By creating professional profiles, actively expanding networks, publishing high-quality content, proactively interacting and communicating, and utilizing advertising features effectively, foreign traders can fully leverage LinkedIn to develop overseas customers, promote their brand, and ultimately achieve business growth. It's a valuable platform for lead generation, building relationships, and establishing a strong online presence in the global market.

12/30/2025 Logistics Industry Insights
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